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 My partner and I are doing are going an Apple Watch commercial. From the commercials we've seen, they are very technological and sophisticated, however they provide important information on their product in a very fun and interesting way. 


1. They include the product in different colors and different people portraying the use of the product 

2. They are in a lot of different locations, which assists in the information they are trying to provide 

3. Some are also very technologically advanced, where they are strictly focused on the watch itself without any progressive acts of people to bring in the whole commercial 

4. All of their fits usually fit the theme in which the commercial is going into, everything matches the scenes 

5. Some angles used in the videos were low angles and dutch angles. These add a lot to the commericial that gives a more in depth and personal connection and also achieve a better understanding with he commercial 

6. Theres a lot of panning movement involved, which shoes more of the background where the videos are being shot and the actual item being casted. There is a lot of zoom as-well

7. For their shots there a lot of medium close up shots. From all the commercial I watched for apple watches, this is what they mainly consisted of.

8. The sound used was a lot of digestic sound, with any location the commercial is shot in 




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